Below you can find a list of relevant publications by our team.


  • Binder, A., Stubenvoll, M., Hirsch, M., & Matthes, J. (2021, March). Why am I getting this ad? How the degree of political targeting and political fit affects persuasion knowledge, voter attitudes, and online privacy behaviors. Presentation at the (virtual) annual conference of the American Academy of Advertising, March 20.
  • Beraldo, D., Milan, S., De Vos, J., Agosti, C., Nadalic Sotic, B., Vliegenthart, R., Kruikemeier, S., Otto, L. P., Vermeer, S. A. M., Chu, X. &, Votta, F. (2021). Political advertising exposed: tracking Facebook ads in the 2021 Dutch elections. Internet Policy Review, available here.
  • Boerman, S.C., Kruikemeier, S., & Zuiderveen Borgesius F.J., (2017). Online behavioral advertising: A conceptual framework and research agenda. Journal of Advertising, 46(3), 363-376. Available here.
  • Bos, L., & Minihold, S. (2021). The Ideological Predictors of Moral Appeals by European Political Elites; An Exploration of the Use of Moral Rhetoric in Multiparty Systems. Political Psychology.


  • De Keyzer, F., van Noort, G., & Kruikemeier, S. (2022). Going too far? How consumers respond to personalized advertising from different sources. Journal of Electronic Commerce Research, 23(3), 138-159.
  • Dommett, K., Barclay, A., Gibson, R.,(2023). Just what is data-driven campaigning? A systematic review. Accepted at Information, Communication & Society.
  • Dommett, K., Power, S., Barclay, A., and Macintyre, A. (2022) The Business of Election Campaigns, International IDEA (a global democracy promotion
  • Dommett, K. and Bakir, M. E. (2020) ‘A Transparent Digital Election Campaign? The Insights and Significance of Political Advertising Archives for Debates on Electoral Regulation’, Parliamentary Affairs, 73 (Supplement 1):208-224. Available here and as a book chapter in Tonge, J., Wilks-Heeg, S. and Thompson, L. (eds) Britain Votes: The 2019 General Election, available here.
  • Dommett, K. (2020) ‘Researching for Democracy? Data Access and the Study of Online Platforms’, Political Insight, 11(3): 34-36. Available here
  • Dommett, K. (2020) ‘Introduction: Regulation and Oversight of Digital Campaigning – Problems and Solutions’, Political Quarterly. Available here.
  • Dommett, K., Temple, L. and Seyd, P. (2020) ‘Dynamics of Intra-Party Organisation in the Digital Age: A Grassroots Analysis of Digital Adoption’, Parliamentary Affairs.  Available here.
  • Dommett, K., Fitzpatrick, J., Mosca, L., & Gerbaudo, P. (2020). Are digital parties the future of party organization? A symposium on The Digital Party: Political Organisation and Online Democracy by Paolo Gerbaudo, Italian Political Science Review/Rivista Italiana Di Scienza Politica, 1-14. Available here.
  • Dommett, K., Kefford, G., and Power, S. (2020) ‘The digital ecosystem: The new politics of party organization in parliamentary democracies’, Party Politics, Online first. Available here.
  • Dommett, K. (2020) ‘Regulating Digital Campaigning: The Need for Precision in Calls for Transparency’, Policy and Internet, Online first. Available here. 
  • Dommett, K. (2019) ‘Data-driven political campaigns in practice: understanding and regulating diverse data-driven campaigns’, Internet Policy Review, 8(4), 1-18. Available OPEN ACCESS here. 
  • Dommett, K. and Power, S. (2019) ‘Digital campaign regulation: more urgent than ever?’, Election Analysis, Available here
  • Dommett, K. (2019) ‘The Rise of Online Political Advertising’, Political Insight, 10(4). Available here.
  • Dommett, K. and Power, S. (2019) ‘The Political Economy of Facebook Advertising: Election Spending, Regulation and Targeting Online’, Political Quarterly. Available here.
  • Dommett, K. (2018) ‘Roadblocks to Interactive Digital Adoption? Elite Perspectives of Party Practices in the UK’, Party Politics, 26(2): 165-175. Available here.
  • Dommett, K. and Temple, L. (2018) ‘Digital Campaigning: The Rise of Facebook and Satellite Campaigns’, Parliamentary Affairs, forthcoming. Available here.


  • Hameleers, M., & Minihold, S. (2020). Constructing Discourses on (Un) truthfulness: Attributions of Reality, Misinformation, and Disinformation by Politicians in a Comparative Social Media Setting. Communication Research.
  • Hirsch, M., Stubenvoll, M., Binder, A., & Matthes, J. (2023). Beneficial or harmful? How (mis)fit of targeted political advertising on social media shapes voter perceptions. Accepted: Journal of Advertising.


  • Kefford, G., Dommett, K., Baldwin-Philippi, J., Bannerman, S., Dobber, T., Kruikemeier, S.,… & Rzepecki, E. (2022). Data-driven campaigning and democratic disruption: Evidence from six advanced democracies. Party Politics, 13540688221084039.
  • Kruikemeier, S.*, Vermeer, S.A.M.*, Metoui, N., Dobber, T., & Zarouali, B. (2022). (Tar)getting you: The use of online political targeted messages on Facebook. Big Data & Society, 9(2).
  • Kruikemeier, S., Sezgin, M., & Boerman S. C. (2016). Political Microtargeting: Relationship Between Personalized Advertising on Facebook and Voters’ Responses. Cyberpsychology, Behavior, and Social Networking, 19(6): 367-372. Available here.


  • Matthes, J., Hirsch, M., Stubenvoll, M., Binder, A., Kruikemeier, S., Lecheler, S., & Otto, L. (2022). Understanding the democratic role of perceived online political micro-targeting: longitudinal effects on trust in democracy and political interest. Journal of Information Technology & Politics, 19(4), 435-448.
  • Margetts, H and Dommett, K. (2020) ‘Four Recommendations to Improve Digital Electoral Oversight in the UK’, Political Quarterly. Available here.
  • Matthes, J., Hirsch, M., Stubenvoll, M., Binder, A., Kruikemeier, S., Lecheler, S., & Otto, L. (2020, August). Personalized political advertising dampens trust in democracy but increases political interest: Evidence from a panel study. Presentation to the Political Communication Division at the (virtual) AEJMC Annual Convention, August 6-9.


  • Otto, L.P., Kruikemeier, S., (2023). The Smartphone as a tool for mobile communication research: Assessing mobile campaign perceptions and effects with experience sampling. Accepted at New Media and Society.
  • Otto, L.P., Thomas, F., Glogger, I., & De Vreese, C.H. (2021). An update for the gold standard of media effects – Mobile Intensive Longitudinal Linkage Analysis. Accepted at Digital Journalism.
  • Otto, L.P., Thomas, F., Maier, M., & Ottenstein, C. (2020). Only one moment in time? Investigating the dynamic relationship of emotions and attention towards political information with mobile experience sampling. Communication Research, 47(8), 1131-1154.  doi: 10.1177/0093650219872392.


  • Stubenvoll, M., Binder, A., Noetzel, S., Hirsch, M., & Matthes, J. (2022). Living is easy with eyes closed: Avoidance of targeted political advertising in response to privacy concerns, perceived personalization, and overload. Communication Research. Advance online publication.


  • Van der Goot, E., Kruikemeier, S., de Ridder, J., & Vliegenthart, R. (2022). Online and offline battles: Usage of different political conflict frames. The International Journal of Press/Politics.
  • Vermeer, S., Van Remoortere, A., & Vliegenthart, R. (2022). Still going strong? The role of traditional media in the 2021 Dutch parliamentary elections. Acta Politica, 1-17.
  • Vliegenthart, R. (2022). Polarisatie: schuld van de (sociale) media? In: Van den Heuvel, F. & R. Tinnevelt (eds). Polarisatie en Perspectief. Utrecht: Eburon, pp. 137-151.
  • Vliegenthart, R., & Kruikemeier, S. (2017). Political advertising in the Netherlands: (still) little ado about (almost) nothing. In C. Holtz-Bacha & Just, M.R. (Eds.), Routledge Handbook of Political Advertising. New York & London: Routledge. Available here.


  • Zuiderveen Borgesius, F. J., Möller, J., Kruikemeier, S., Fathaigh, R. O., Irion, K., Dobber, T., Bodo, B., & Vreese, de, C. H. (2018). Online Political Microtargeting: Promises and Threats to Democracy. Utrecht Law Review, 14(1), 82-96. Available here.