NORFACE project: intended and unintended consequences for democracy
This project studies if data-driven campaigns using online microtargeting techniques are a threat to democracy. The consortium will focus on both the intended and unintended consequences of data-driven targeting and digital persuasion.
This project studies if data-driven campaigns using online microtargeting techniques are a threat to democracy. The consortium will focus on both the intended and unintended consequences of data-driven targeting and digital persuasion. In light of ongoing political and societal turmoil, investigating how citizens may be persuaded in a turbulent age and in a changing media…
Sanne Kruikemeier Project leader Sanne Kruikemeier is a Professor at the Strategic Communication Group of Wageningen University & Research (WUR). She is a board member of the Society of Advertising and co-chair of the political communication division of the Netherlands-Flanders Communication Association. Between 2017 and 2022, she was a member of the Amsterdam Young Academy (AYA). Her research focuses on the consequences and implications of online…
The program consists of various projects. More information about each project can be found below: 2021 Dutch general elections PhD projects: Sophie Minihold: Digital Campaign Competence: The role of voters in data-driven election campaigns Xiaotong Chu: Individual-level impact of political targeting in political campaigns Sophie Noetzel: How do individuals process political microtargeting?
Data Driven campaigning 