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Data Driven campaigning

a Norface project

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    • 2021 Dutch general elections
    • Digital Campaign Competence: The role of voters in data-driven election campaigns
    • Individual-level impact of digital targeting in political campaigns
    • How do individuals process political microtargeting?
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NORFACE project: intended and unintended consequences for democracy

This project studies if data-driven campaigns using online microtargeting techniques are a threat to democracy. The consortium will focus on both the intended and unintended consequences of data-driven targeting and digital persuasion.

About

This project studies if data-driven campaigns using online microtargeting techniques are a threat to democracy. The consortium will focus on both the intended and unintended consequences of data-driven targeting and digital persuasion. In light of ongoing political and societal turmoil, investigating how citizens may be persuaded in a turbulent age and in a changing media…

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Team

Sanne Kruikemeier Project leader Sanne Kruikemeier is a Professor at the Strategic Communication Group of Wageningen University & Research (WUR). She is a board member of the Society of Advertising and co-chair of the political communication division of the Netherlands-Flanders Communication Association. Between 2017 and 2022, she was a member of the Amsterdam Young Academy (AYA). Her research focuses on the consequences and implications of online…

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Projects

The program consists of various projects. More information about each project can be found below: 2021 Dutch general elections PhD projects: Sophie Minihold: Digital Campaign Competence: The role of voters in data-driven election campaigns Xiaotong Chu: Individual-level impact of political targeting in political campaigns Sophie Noetzel: How do individuals process political microtargeting?

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Latest news

  • NORFACE Governace mid-term conference 2022
  • Second offline meeting in Sheffield
  • AAA Conference 2022
  • ETMAAL conference 2022
  • First offline meeting in Amsterdam

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Contact

Nieuwe Achtergracht 166,
1018 WV Amsterdam
s.kruikemeier@uva.nl
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 822166.
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