Dutch citizens were called to elect the members of the House of Representatives (Tweede Kamer) on 15-17 March 2021. We examined tracking Facebook ads in the 2021 Dutch elections to get a better understanding of political ads circulating on social media in the run-up to the Dutch general elections. Furthermore, we examined the impact of political microtargeting on the shaping of political preferences. More information can be found here.
The results of our research have been discussed in a Dutch quality newspaper: de Volkskrant.
A link to the articles can be found below the images.
Data Driven campaigning 