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On 10-11 February 2022 The conference for Dutch and Belgian communication science scholars took place: ETMAAL van de Communicatiewetenschap. The conference, organized by the Vrije Universiteit Brussel, focused on “Diversity, Democracy & Communication”. Two DATADRIVEN PhD candidates associated with the University of Amsterdam, Sophie Minihold, and Xiaotong Chu presented their papers at this virtual conference.
Sophie presented her updated paper titled “Exploring Digital Campaign Competence: The Role of Knowledge in Data-Driven Election Campaigns”, written together with her supervisors Sophie Lecheler, Claes de Vreese, and Sanne Kruikemeier.
Xiaotong presented her paper titled “How are voters persuaded? The effects of online political ads on party preferences“, written together with her colleagues and supervisors Rens Vliegenthart, Lukas Otto, Sophie Lecheler, Claes de Vreese, and Sanne Kruikemeier. This paper investigated the effect of online political ads on party preference, and whether this effect is more pronounced at the party- and individual-level.
Minihold and Chu are hopeful that the live symposium in Brussels on September 9th will take place. Especially for young scholars it would be important to meet other scholars face to face in order to facilitate the building of academic networks.
Data Driven campaigning 